Business Bricks deliver their invaluable small business newsletter direct to your inbox every Thursday.
Sign up today for FREE!
Shop City highly recommends the weekly Business Bricks newsletter. Written and published by Matt Weston, each newsletter provides an invaluable discussion point regarding the running of your business.
Recent Bricks
brick #149: How To Use Photos
Ten pictures that say way more than 10,000 words. And a look at how LEGO sells using photos.
brick #148: Keep Your Town Weird
It turns out British towns are very samey, (according to research by the nef). But the way to react isn't to lobby politicians! Instead take a lead from 110 small businesses out in Louisville, Ky.
brick #147: How To Have A Number One The Easy Way
How a manual written by Eighties chart-toppers, The KLF, can teach you how to start a business with no money.
brick #146: How To Be Human
What a difference two "teeny" words on the back of an Innocent Drinks bottle can make!
brick #145: My license to print money expires on 31 May
A last reminder about the free Google AdWords vouchers. Plus two highly recommended ebooks.
brick #144: The Kudos Of Queues
In search of an obvious enough conclusion - that Brits don't really like queues - the stupidly named David Stewart-David spent 92 days standing in 2,000 queues. But (whisper this) queues can be positively great for sales!
brick #143: They Work For You
An election-day special.
brick #142: 181 Home Truths
How to rethink the whole idea of the Elevator Pitch. And 181 small business readers give feedback on other small business websites.
brick #141: Mel, Nick, Lucy, Emma, and Chris
You critique 5 more small business websites (selected from a long-list of 72): baby wear for tots under two, a handyman, a recycling project, an art agency, and "the UK's first and foremost lost & found system".
brick #140: 47 Cries For Help
A broken promise, some loose ends. And why saying Yes or No to a client is like any other business decision you have to make. (You pick them like they pick you.)
brick #139: The man who may make Specsavers rebrand
The PR people behind Glasses Direct have more connections than a Meccano set. The site has had full write ups in The Telegraph and The Times. But somehow the site disappoints. Two easy ways to fix glassesdirect.co.uk
brick #138: You Are Number 9,453
A discussion of when automation works and when it doesn't, taking in anti call centre militancy, McDonald's and its 108 Happy Meal Combinations (TM), oh, and The Samaritans latest -- award winning -- ad campaign.
brick #137: How To Use Buying Signals
It's easy if you're an auctioneer. If someone tugs on his left ear, puts a finger to her brow, raises his biro or touches her lapel, you recognise it as a buying signal. But what if someone is in your shop, or on your website?
Lots more bricks in the business bricks archive
Sign up today for FREE!
